Prowly vs Prezly vs Pressdeck: What PR Tool is Best?

Searching for PR tools in today’s vast market is increasingly overwhelming… So we did the job for you!

In this article we’ll introduce you to a few of the most popular PR tools that exist today: Prowly, Prezly, and Pressdeck. Each of these is quite different from another, offering a set of unique features for different needs.

We will compare their features, pricing, pros and cons, and recommend which tool is best for your particular use case.

Prowly, Prezly, and Presssdeck overview and key differences

Features comparison overview

When comparing Prowly, Prezly, and Pressdeck, each platform offers unique strengths tailored to different PR needs: from media outreach and press release distribution to branded newsrooms and streamlined press kit creation. 

• Prowly: a comprehensive PR platform that enables users to find relevant media contacts, create and distribute press releases, monitor media coverage, and manage PR activities through an intuitive interface. 

• Prezly: a platform that enables teams to manage media contacts, distribute personalized email campaigns, and publish multimedia press releases through branded newsrooms. 

• Pressdeck: an online press kit builder that lets you launch a no-code media kit website in minutes.

Pricing comparison overview

Pricing can be a major factor when choosing a PR platform, with costs varying significantly between Prowly, Prezly, and Pressdeck. 

• Prowly: starts at $369 for their Basic plan and $589 per month for Pro. They also offer a 7-day free trial and a custom enterprise plan for large teams.

• Prezly: plans range from $110 to $1000 per month, with different tiers for teams and agencies. Prezly offers a 14-day free trial and you can contact their team for enterprise pricing.

• Pressdeck: much more affordable than the competition. Starts at just $5 per month or $36 per year with the first 30 days for free.

What is Prowly?

Prowly is a comprehensive public relations (PR) and media relations software platform designed to streamline and enhance PR activities for professionals and organizations.

Founded in 2013, Prowly has grown into a robust tool that assists users in managing media contacts, creating press releases, pitching to journalists, monitoring media coverage, and analyzing PR efforts.

With a user-friendly interface and a suite of integrated features, Prowly aims to simplify the complexities of PR management, making it accessible for in-house teams, agencies, and small businesses alike.

Prowly features

Prowly’s tools cater to various aspects of PR management, enabling professionals to efficiently handle media relations, content creation, distribution, and performance analysis.

• Media Database: A database of over 1,000,000 media contacts to identify and connect with the most relevant journalists for your stories. 

• Media Pitching: Send personalized email pitches directly from the platform, with features like follow-up sequences and detailed email analytics to monitor engagement.

• Online Newsroom: Create a customizable, SEO-friendly newsroom to publish and organize press releases, making it easy for journalists to access your brand's information.

• Media Monitoring: Track online media mentions of your brand, competitors, or industry topics to stay informed about public perception and emerging trends. 

• PR CRM: Manage media contacts with a built-in CRM, allowing you to maintain conversation histories and strengthen relationships with journalists.

• AI Assistant: Leverage artificial intelligence to overcome writer's block, polish press releases, and receive suggestions for catchy titles, enhancing the quality of your content. ​

Prowly pricing

Prowly offers a transparent pricing structure with three main plans, each tailored to different PR needs and budgets.

• Basic plan: $369/m when billed monthly or $258/m when billed annually. Includes access to the Media Database, Audience Insights powered by Semrush, email pitching capabilities, online monitoring, an AI Assistant, and support through live chat and self-service resources.

• Pro plan: $589/m when billed monthly or $416/m when billed annually. This plan enhances the Basic by including follow-up sequences, social media listening, AI-generated coverage summaries, access to PR Reports, and an onboarding meeting.

Prowly pros and cons

Like any software, it comes with both advantages and limitations. Here’s a balanced look at its strengths and weaknesses:

Pros

• Vast database of relevant media contacts

• Industry leading media monitoring, PR and pitching tools

• Collaboration enables teams to work together on PR efforts within the platform

Cons

• Pricing can be expensive 

• Limited free trial

• No direct social media integrations

What is Prezly?

Prezly is a public relations (PR) software platform designed to streamline and enhance the workflow of PR professionals. It serves as a dedicated customer relationship management (CRM) system tailored for PR needs, enabling users to manage media contacts, distribute press releases, and publish stories that garner real coverage.

By consolidating essential PR functions into a single platform, Prezly aims to simplify the complexities of modern PR management and improve overall efficiency.

Prezly features​

Prezly offers a robust set of features designed to streamline PR workflows, making it easier for teams to manage media relationships, distribute press releases, and track engagement.

• Contact Management (CRM): Organize media contacts with support for multiple media lists, engagement tracking, and bounce alerts.

• Email Campaigns and Pitching: Send personalized email campaigns, including one-on-one pitches, with reliable delivery and analytics such as open and click tracking.

• Newsrooms: Utilize a no-code site builder to create branded, multimedia newsrooms with features like localization, auto-translation, and GDPR compliance.

• Analytics: Access real-time analytics to monitor how contacts engage with campaigns and content, including open rates, click-through rates, and newsroom performance metrics.

• Media Coverage Tracking: Integrate with media monitoring tools to track press clippings, media mentions, and news results, consolidating coverage within the platform.

• AI Auto-Translation: Instantly translate stories into multiple languages using artificial intelligence, streamlining the localization process.

• Story Embargo: Set embargoes on stories to keep them private until a specified date and time, ensuring controlled release of information.

Prezly pricing

Prezly offers a variety of pricing plans tailored to meet the needs of different organizations, from individual teams to large PR agencies. Here's a breakdown of their offerings:

For teams

• Core: $110/m for monthly billing and $90/m for annual billing. Best suited for small teams or individual PR professionals, this plan includes essential PR tools like contact management, newsroom hosting, and press release distribution.

• Premium: $170/m for monthly billing and $140/m for annual billing. Designed for growing PR teams, this plan expands on the Core plan by allowing up to five sites, 20,000 contacts, and enhanced branding options like white-label sites.

For agencies

• Agency Starter: $450/m for monthly billing and $300/m for annual billing. Ideal for small agencies handling multiple clients, this plan supports three users and up to 10 sites, providing a centralized PR hub with newsroom management and media galleries.

• Agency Small: $600/m for monthly billing and $450/m for annual billing. A step up for mid-sized agencies, this plan includes five users and 20 sites, allowing for better organization and collaboration while managing multiple PR campaigns.

• Agency Medium: $1000/m for monthly billing and $750/m for annual billing. Designed for larger agencies, this plan accommodates 10 users and 50 sites, offering extensive scalability for handling diverse PR projects across multiple brands.

Prezly pros and cons

Like any PR tool, Prezly comes with its own strengths and limitations, making it a great fit for some teams while potentially lacking in certain areas for others. Below is a quick look at the key pros and cons to consider when evaluating Prezly for your PR needs.

Pros

• All in one PR solution

• Easy to use interface

• Powerful CRM contact management 

Cons

• Pricing may be too expensive

• Limited customization in lower tier plans

• Advanced learning curve for some features

What is Pressdeck?

Pressdeck is an online press kit builder that lets you launch a media kit website for your company in just minutes.

By eliminating the complexities of designing, hosting, or managing traditional press pages, Pressdeck enables any business, from startups to established enterprises, to present their brand assets and narratives effectively.

Pressdeck caters to a diverse range of companies, including app developers, SaaS providers, startups, traditional businesses, and game developers.

For instance, app developers can showcase their applications with screenshots, videos, descriptions, and download links, while game developers can display eye-catching visuals like trailers and concept art.

Pressdeck features

Pressdeck offers a comprehensive suite of features designed to streamline the creation and management of professional press kits:​

• Customizable Press Kit Websites: Craft tailored press kit websites suitable for apps, SaaS products, startups, and games, ensuring your brand is presented effectively to journalists and influencers.

• Media Asset Management: Organize and showcase high-quality images, videos, logos, and brand guidelines, providing media professionals with easy access to essential assets.

• Newsroom: Publish and manage press releases from a centralized platform, distributing them efficiently to media outlets, journalists, and key stakeholders.

• SEO Optimization: Benefit from built-in SEO features that enhance your press kit's visibility and search engine ranking.

• Collaborative Editing: Invite team members to collaboratively work on press kits in real-time, streamlining the content creation process.

• Custom Domain Integration: Enhance brand consistency by connecting your press kit to a custom domain or embedding it into your existing website.

Pressdeck pricing

Pressdeck is the most affordable alternative out of the competition.

• Paid plan: $5/m with monthly billing, and $3/m with annual billing. Pressdeck offers the first 30-days for free so you can build, test, and configure your press kit before committing to a paid tier.

Pressdeck pros and cons

Pressdeck offers a streamlined solution for creating professional press kits, making it an excellent choice for businesses looking to enhance their media presence.

However, while it excels in usability and branding, it may not include all the advanced PR features found in more comprehensive platforms.

Pros

• Easy to use and quick to launch a press kit website

• Customizable to match your style and branding

• SEO optimized 

• Comprehensive media management 

Cons

• Limited advanced PR features

• No built-in analytics 

Prowly vs Prezly vs Pressdeck feature comparison

Prowly excels in media outreach and PR management, Prezly is best for teams needing a CRM-style newsroom and email campaigns, while Pressdeck offers a simple, affordable solution for creating press kits.

The table below breaks down their key features to help you choose the right tool for your needs.

Conclusion: Which one is better?

Choosing the right PR tool depends on your specific needs, budget, and the scale of your PR efforts. Prowly, Prezly, and Pressdeck each offer distinct advantages, making them suitable for different types of users.

• Prowly is best for businesses and PR professionals who need an all-in-one PR management platform. If media outreach, press release distribution, and media monitoring are essential to your strategy—and you have the budget for it—Prowly’s comprehensive features make it a powerful choice.

• Prezly is ideal for PR teams and agencies looking for a CRM-focused solution with strong newsroom and email distribution capabilities. If you need to manage media relationships and distribute multimedia-rich press releases in a streamlined way, Prezly’s robust contact management system and branded newsrooms are great assets.

• Pressdeck is the perfect option for businesses, startups, SaaS companies, and game developers for an affordable and effortless way to build a press kit. If your primary goal is to create a professional, SEO-friendly media kit without the complexity of a full-fledged PR platform, Pressdeck is the simplest and most cost-effective solution.